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Marketing a commercial general contractor starts on the job site. For Sincere Builders, we plan and shoot projects at every phase, from dirt work through slab, steel erection, and the finished building. That footage runs their social media. Around it we redesigned and maintain their website, designed their conference banners and proposal documents, and shot team headshots. One partner handles the whole picture, so every piece matches.
Sincere Builders is a commercial general contractor. Like most GCs, they win work on reputation, relationships, and a track record an owner can check. Our job is to make that track record easy to see.
A finished building only tells part of the story. Owners and developers hiring a GC want to see how the job ran. So we shoot Sincere's projects in phases: dirt work, slab, steel erection, and the final, where we bring both photo and video.
By the time a project closes out, Sincere has a full record of it in one library. That library feeds social posts, proposals, and print for months.
Some of those jobs aren't in Houston. We've shot Sincere projects in San Antonio and in the Corpus Christi area, because the work is where the work is.
A phase shoot only works if you're there on the right day. We helped Sincere nail down a shoot content calendar and we coordinate directly with their superintendents and project managers, so a visit lines up with the pour or the steel going up instead of landing a week late. The supers run the job. We work around them.
Sincere's social feed runs on their own projects, not stock photos of hard hats. Phase shoots keep it supplied: a slab pour one month, steel the next, a finished building after that. Followers get to watch a job come out of the ground, and that does more selling than any caption we could write.
We redesigned Sincere's website and we handle the updates that come after. A GC's site goes stale fast when new projects finish and nobody adds them. Ours is the team that adds them.
Our design work for Sincere covers conference banners and pop-up displays for trade events, plus the proposal documents they put in front of owners. In commercial construction, plenty of work still gets won face to face or on paper, so those pieces carry the same look as the feed and the site.
Commercial clients hire people as much as companies. We shoot headshots for Sincere's team so the people running the projects look as professional as the projects do, on the website, in proposals, and anywhere else the team shows up.
When the same team plans the shoots, runs the social, maintains the website, and designs the booth and the proposals, everything matches. Sincere doesn't have to brief a photographer, a designer, a web developer, and a social media manager separately and hope it lines up.
Tie shoots to the milestones that matter on the job instead of the calendar. For Sincere that's dirt, slab, steel, and final, scheduled with the people running each site. Together those four visits tell the full story of the build.
It depends on how many projects you shoot and which channels you run. We broke down typical budgets here: How much should a construction company spend on marketing?
Building something worth showing? Call us at 832-619-0099.
