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Cherokee Brick handed us the keys to their social media: strategy, posting, and content production. The first year brought 4.5 million views. The total has passed 8 million and counting.
A manufacturer with real history and real product, without the audience to match. The brand needed consistent, construction-fluent content, not another agency posting stock photos with the logo on them.
Full social media management: strategy, posting, community management, and a steady rhythm of content production shot on real projects with real crews. Everything cut per platform, captioned in the brand's voice.
4.5 million views in the first year. Past 8 million and counting. The audience came from the work itself, captured properly and published consistently.
Construction audiences can tell real work from stock. The numbers show it.
