CBA Culture Services

Ads that pay for themselves, then some.

google, meta, linkedin. managed.

We plan, build, and manage paid campaigns on Google, Meta, and LinkedIn for construction companies. Budgets get watched daily, and reporting shows you leads and dollars, not vanity metrics.

The work

Paid advertising is the fastest way to put your company in front of people who are ready to buy, and the fastest way to burn money if nobody's minding it.

We build campaigns matched to how construction buyers actually search and scroll. Search ads for the homeowner who needs you this week. Meta for the long game of staying known. LinkedIn when the buyer is a GC, a developer, or a facilities manager.

Budgets get checked daily. Reporting comes monthly, in leads and dollars.

The first 90 days

Paid search can generate leads in the first week. Steady, efficient results take 60 to 90 days of tuning: tightening search terms, cutting what doesn't convert, feeding budget to what does. We tell clients that up front because the tuning period is where most contractors quit and most agencies hide.

Managed ad campaigns for Houston and Texas construction companies

We run paid media from Houston for construction companies across Texas and beyond. Local matters in this channel: geography, service radius, and seasonality shape every campaign we build.

Read the Action Gypsum case study

What's included

  • Campaign strategy and audience targeting
  • Google Search and Display
  • Meta and LinkedIn campaigns
  • Ad creative and copy
  • Daily budget checks and monthly reporting
proof, not promises

700+ leads and over $1M in sales for Action Gypsum.

Real pipeline from managed campaigns. That's the job, and we treat every dollar like it's ours.

Straight answers

How much should a construction company spend on ads?

Most contractors doing paid search need $1,500 to $3,000 a month in ad spend to compete, on top of management. As a sanity check, companies under $5M in revenue typically put 7 to 12 percent of revenue toward marketing overall. The number that actually matters is cost per closed job, and that's what we measure against.

How fast will Google Ads produce leads?

Sometimes the first week. Reliable performance takes 60 to 90 days of tuning. Anyone promising instant efficiency is selling you the setup fee.

Which platform fits our business?

Search catches the buyer with an immediate need. Meta keeps your name known while they're not shopping. LinkedIn reaches GCs, developers, and facilities managers. Most clients need one or two, not all three, and we'll say which.

What does reporting look like?

Monthly, in leads and dollars. Budgets get checked daily. If a campaign is wasting money, you hear it from us first, with the fix already in motion.

Let's talk about the job.